Privacy Policy – LUXKIDS ApS
At LUXKIDS ApS, data protection and confidentiality are a high priority. This Privacy Policy sets out clear guidelines for how LUXKIDS ApS processes your personal data. We explain how we use the personal data that you provide when visiting our website and using our services. This Privacy Policy may be updated from time to time, and the latest version will always be available on our website.

1. Data Controller and Contact Information
This website is operated and owned by:
LUXKIDS ApS
Stiftsvej 35
DK-7120 Vejle Ø
Denmark
CVR DK37284408
+45 61 28 30 23
webshop@luxkids.dk

2. Collection of Personal Data, Purpose and Legal Basis
When you use our website and/or our services, personal data about you may be collected. This may include your name, email address, phone number, delivery address, information about online purchases and your navigation on the website.

Personal data is processed based on one or more of the following legal grounds:

- When you purchase goods online at www.thenew.nu. The purpose is to complete your purchase and comply with legal obligations such as bookkeeping and accounting. Legal basis: GDPR Article 6(1)(b) and (c).

- When you sign up for THE NEW’s newsletter. The purpose is to send you newsletters. Legal basis: GDPR Article 6(1)(a).

Your personal data will only be used for marketing purposes if you have provided explicit consent, unless otherwise permitted by applicable law.

LUXKIDS ApS keeps statistics on website usage and product preferences. This data does not contain personal data. The information is used solely to improve the website. We do not sell or disclose information about how users navigate our website, nor do we sell or disclose purchase history to third parties.

3. Transfer to Third Parties
As a general rule, we do not transfer your personal data to third parties without your consent. However, information necessary for delivery will be shared with the shipping company used by LUXKIDS ApS.

Personal data may be disclosed to public authorities where required by law, for example in cases of suspected credit card fraud.

In the event of restructuring or sale of the company, disclosure will be carried out in accordance with applicable data protection legislation.

4. Data Processors
Your personal data may be processed by partners acting on behalf of LUXKIDS ApS, for example in connection with newsletter distribution. These partners process personal data only in accordance with our instructions.

5. Retention and Deletion
We delete your personal data when it is no longer necessary for the purposes described above.

- Online purchase data is stored for up to 3 years after the end of the calendar year in which the purchase was made. Accounting records are stored for 5 years in accordance with applicable legislation.

- When unsubscribing from our newsletter, you will be removed immediately. Documentation of your original consent will be stored for up to 2 years.

6. Cookies
We use cookies on www.thenew.nu in accordance with applicable cookie legislation.

6.1 Information About the Owner
LUXKIDS ApS
Stiftsvej 35
DK-7120 Vejle Ø
Denmark
CVR DK37284408
+45 61 28 30 23
webshop@luxkids.dk

6.2 What Is a Cookie?
A cookie is a small text file stored on your device (PC, tablet, smartphone, etc.) that enables the website to recognize your device. Cookies are used for statistics, functionality and optimization purposes. Cookies cannot collect information from your device or spread harmful software. Some cookies are session-based and deleted when you close your browser; others are persistent and stored for a longer period.

6.3 Cookies on www.thenew.nu
We use Shopify to operate our webshop:
https://www.shopify.com/legal/privacy

We use Google Analytics to understand website usage:
https://policies.google.com/privacy

Opt-out of Google Analytics:
https://tools.google.com/dlpage/gaoptout

Marketing:
We collect information about your behavior on www.thenew.nu to improve your shopping experience and show relevant advertising.

You may opt out of targeted ads here:
Facebook – https://www.facebook.com/settings/?tab=ads
Google – https://www.google.com/settings/ads

6.4 How to Delete or Decline Cookies
You can delete cookies in your browser settings. The method depends on your browser. If using a PC, you may use [CTRL] + [SHIFT] + [Delete]. For other devices, refer to your browser’s help section.

7. Security
We have implemented security measures to ensure that our internal procedures meet high security standards and protect the integrity of your personal data.

8. Your Rights
Under the GDPR, you have the right to access, rectify, erase or restrict the processing of your personal data. You also have the right to object to processing and to data portability in certain circumstances.

For further information, please refer to guidance from the Danish Data Protection Agency: www.datatilsynet.dk

9. Withdrawal of Consent
You may withdraw your consent at any time by contacting us at webshop@luxkids.dk or +45 61 28 30 23.

10. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for their content or data practices.

11. Contact
If you wish to update, amend or delete your personal data, please contact us at webshop@luxkids.dk or write to:

LUXKIDS ApS
Stiftsvej 35
DK-7120 Vejle Ø
Denmark

12. Complaints
If you wish to lodge a complaint regarding our processing of personal data, you may contact the Danish Data Protection Agency at www.datatilsynet.dk.