Welcome to THE NEW
Welcome to our brandsite and online shop for THE NEW. We're glad that you will visit our website. On this page you can buy our latest collections as well as resale from previous collections. We aim to present entire collections to yo, so you always can be inspired and find what you are looking for.
We launched the brand THE NEW back in 2016, and since then the brand has had great success nationally and internationally. Our design manager and founder talk about the brand THE NEW: ”I design the collection so that you can mix and match across the different designs. And you can easily style it up and down just with a few, small changes, Head of Design Louise Paprika Clemmensen says. From the same collection you can actually create outfits for the bold and brave girl or boy as well as for the more classical type. I take deep pride in giving the children a relevant and individual choice from the grown up’s fashion world.”
Louise Paprika Clemmensen
Designchef THE NEW