Welcome to THE NEW

We are happy to see you here at THE NEW and THE NEW siblings’ official brand site and web shop. Shop the latest collections, find inspiration in the newest trends in fashion for kids, and learn more about who we are. 


THE NEW designs fashion for children at age 3-16 years. THE NEW was founded in 2016, fueled by a desire to inspire new generations to meet the world with confidence, open arms, and great style. Each collection brings world topics to the children’s level with a playful and stylish touch, while trusting in children’s power to make the world a better place. We believe that all kids are cool, and we want to inspire them to believe in themselves. The sun will always rise again and bring new opportunities.

THIS IS THE NEW siblings

THE NEW siblings was added to our family in 2021, as a mini fashion brand for babies and toddlers at age 0-4 years. THE NEW siblings is built on the well-known design DNA from THE NEW, with comfort, quality, and playfulness as the key pillars of the collections. Only the best is good enough for our little ones, so all the materials are carefully selected, with focus on more responsible and long-lasting materials. Giving the little ones the comfort and freedom to play and explore while growing.

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